Unit 7: Al in Sales - Closing Deals with Data and Speed
Let’s say you’re launching a targeted outbound campaign:
Target List Creation
→ Use Clay to pull LinkedIn leads with role + industry filters.
Message Personalization
→ ChatGPT or Lavender writes a custom intro referencing recent activity.
Send & Track
→ Outreach or Apollo sends messages, tracks opens/clicks.
Call Analysis
→ Gong summarizes sales calls and flags buyer objections.
Forecasting
→ Clari predicts deal win probability and suggests next steps.
