AI 103: Lessons (All Access)
Unit 3: Al in Marketing - Smarter Campaigns, Better Results

Lesson 5: Example - An AI-Enhanced Campaign Workflow

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Let’s break down a real marketing use case — launching a webinar.

  1. Generate Titles & Descriptions

    • ChatGPT brainstorms 10 subject line variations.

  2. Design Promo Graphics

    • Canva Magic creates banner images with AI-generated copy.

  3. Build Registration Page

    • Notion AI summarizes value props, Jasper writes CTAs.

  4. Automated Emails

    • Copy.ai drafts reminder emails; GrammarlyGO adjusts tone.

  5. Post-Webinar Follow-Up

    • Fireflies.ai summarizes Q&A → GPT turns it into blog content.