Unit 3: Al in Marketing - Smarter Campaigns, Better Results
According to Salesforce’s State of Marketing Report, 68% of marketers are already using AI in some part of their workflow.
HubSpot reports that AI-generated content performs 15–25% better in open and click-through rates when human-edited.
Gartner predicts that by 2026, 80% of creative content in marketing will involve generative AI in some stage.
