Unit 3: Al in Marketing - Smarter Campaigns, Better Results
From strategy to copy to post-launch analysis — AI supports the full funnel:
Content Creation:
Use ChatGPT, Jasper, or Copy.ai to write posts, emails, and ads.
Design & Video:
Use Canva Magic or Runway to design branded visuals and short promos.
Audience Targeting:
Use tools like Phrasee or Mutiny to personalize web content dynamically.
SEO Optimization:
Tools like Surfer SEO and Scalenut align AI copy with ranking factors.
Performance Insights:
Use ChatGPT with data to summarize campaign results and suggest improvements.
