Unit 3: Al in Marketing - Smarter Campaigns, Better Results
In this lesson, you’ll learn how marketers are using AI to plan campaigns, generate content, target audiences, and measure performance more effectively.
Whether you’re part of a marketing team or just wear the hat occasionally, AI can amplify your creative and strategic impact.
By the end of this lesson, you’ll be able to:
Understand how AI is transforming the marketing workflow.
Identify tools to support content creation, SEO, segmentation, and testing.
Apply AI to your own campaign planning or branding projects.
Avoid common AI pitfalls in brand voice and personalization.
⏱️ Suggested completion time: 15 minutes
