Unit 3: Al in Marketing - Smarter Campaigns, Better Results
AI can boost your brand — or break it, if used without intention.
Inconsistent brand voice: AI content needs tone adjustments.
Over-personalization: Generic "Hi [First Name]" won’t cut it — deepen context.
Fact-checking: AI might hallucinate claims. Always verify before publishing.
Template fatigue: Audiences recognize when content sounds AI-written.
Best Practice: Think of AI as your creative assistant — not your final editor.
