Why Business Process Management (BPM) Should Be the Foundation of Every Project and Improvement Effort
Data Analytics, Business Operations Samuel Martel Data Analytics, Business Operations Samuel Martel

Why Business Process Management (BPM) Should Be the Foundation of Every Project and Improvement Effort

I’ve had the opportunity to lead and support transformation initiatives across industries. One truth has become abundantly clear: without a strong process foundation, even the most well-funded and well-intentioned projects struggle to deliver lasting impact. At Phoenix, BPM isn’t just a checkbox - it’s a mindset and methodology that drives clarity, accountability, and sustainable results.

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From Banking Floors to AI Frontlines: Why Human-Centred AI Implementation is the Only Path Forward 

From Banking Floors to AI Frontlines: Why Human-Centred AI Implementation is the Only Path Forward 

As Director of AI & Process Improvement at The Phoenix Firm, I've had the unique privilege of standing at the intersection of two worlds: the traditional, relationship-driven landscape of global banking and the rapidly evolving frontier of artificial intelligence. My journey from managing contact centers across six countries to architecting AI governance frameworks has taught me something crucial—AI transformation isn't about replacing human judgment: it's about amplifying human potential

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Why Data and Supply Chain Are Inseparable in Today’s Business Ecosystem
Data Analytics, Business Operations Samuel Martel Data Analytics, Business Operations Samuel Martel

Why Data and Supply Chain Are Inseparable in Today’s Business Ecosystem

As the founder of The Phoenix Firm, I’ve witnessed firsthand how the interplay between data and supply chain operations can either propel a business forward or hold it back. My passion for this subject stems from years of navigating complex, high-stakes environments where real-time insights weren’t just a luxury - they were a necessity.

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