Privacy Policy.
Last updated: October 2025
1. Introduction
Welcome to The Phoenix Firm Inc. (“we,” “us,” or “our”).
We are a Canada-based company committed to protecting your personal information and upholding your privacy.
This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website, subscribe to our mailing list, or use our services.
We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, as well as the EU General Data Protection Regulation (GDPR) and the UK GDPR for visitors and clients in those regions.
By using our website or providing your personal data, you consent to the practices described in this Privacy Policy.
2. Who We Are
Company Name: The Phoenix Firm Inc. Business Type: Data Analytics and AI Solutions Provider Headquarters: Canada Contact Email: info@thephoenixfirm.ca
We act as the Data Controller for personal data collected through our website and related services.
3. Information We Collect
We collect and process personal information in the following ways:
a. Information You Provide Directly
We may collect personal data such as:
Name, email address, company name, and job title
Information you provide when filling out contact forms or subscribing to newsletters
Details shared during consultations or business inquiries
b. Information Collected Automatically
When you visit our website, we may automatically collect:
IP address, browser type, and operating system
Pages viewed and interactions with our website
Cookies and other tracking technologies (see Section 7)
c. Information from Third Parties
We may receive data through trusted third-party platforms (such as Squarespace or analytics tools) that assist us in running our website and communications securely.
4. How We Use Your Information
We process your personal data for the following purposes:
To provide and improve our services and website experience
To respond to inquiries or requests
To send newsletters, updates, and marketing communications (only with your consent)
To analyze website usage and performance
To comply with applicable laws and regulations
Our lawful bases for processing under GDPR include consent, legitimate interests, contractual necessity, and legal compliance.
5. Email Communications and Marketing
We use Squarespace Email Campaigns to manage and deliver our newsletters and marketing communications.
When you subscribe, your name and email address are securely stored on Squarespace’s servers. Squarespace acts as our data processor under GDPR.
You can withdraw consent or unsubscribe from emails at any time by:
Clicking the “Unsubscribe” link in any email, or
Contacting us directly at info@thephoenixfirm.ca
We do not share your subscription information with third parties for marketing purposes.
6. Sharing and Disclosure of Data
We only share your personal data when necessary and with trusted third parties, including:
Service providers (e.g., Squarespace for website hosting and email marketing)
Professional advisors (such as accountants or legal consultants, when required)
Legal authorities (if we are obligated to comply with applicable law)
All third parties that process your data on our behalf are bound by contractual and legal obligations to handle it securely and lawfully.
7. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to:
Improve your browsing experience
Monitor website performance and analytics
Remember preferences and session details
You can manage or disable cookies through your browser settings. However, disabling cookies may affect certain features or functionality of our website.
8. International Data Transfers
Squarespace and some of our other service providers may store or process data outside of Canada, the EU, or the UK (including in the United States).
In such cases, we ensure that adequate safeguards are in place — such as Standard Contractual Clauses (SCCs) or equivalent legal mechanisms — to protect your information according to GDPR and PIPEDA standards.
9. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Examples include:
Email subscribers: Until you unsubscribe
Client inquiries: Up to 12 months after last contact
Analytics data: Retained in aggregate form and not personally identifiable
10. Your Rights
Depending on where you reside, you may have the following rights under privacy laws such as GDPR and PIPEDA:
The right to access your personal data
The right to rectify inaccurate information
The right to erase your data (“right to be forgotten”)
The right to restrict or object to processing
The right to data portability
The right to withdraw consent at any time
To exercise these rights, contact us at info@thephoenixfirm.ca. We will respond to all valid requests in accordance with applicable laws.
11. Security of Your Data
We implement appropriate technical and organizational measures to protect your personal information against loss, misuse, unauthorized access, disclosure, or alteration.
While no method of transmission over the Internet is entirely secure, we continuously review and improve our data security practices.
12. Third-Party Links
Our website may contain links to third-party websites (e.g., partner companies, external articles).
We are not responsible for the content or privacy practices of those websites. We encourage you to review their privacy policies before submitting any personal information.
13. Children’s Privacy
Our services are not directed at children under the age of 16, and we do not knowingly collect personal information from them. If we become aware that such data has been collected, we will promptly delete it.
14. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business or legal requirements.
The updated version will always be available on this page, with the “Last updated” date revised accordingly.
15. Contact Us
If you have any questions, requests, or concerns regarding this Privacy Policy or your personal data, please contact us at:
Email: info@thephoenixfirm.ca
Company: The Phoenix Firm Inc.
Based in: Canada