The Hidden Revenue Engine: How Make.com Transformed My View on Intelligent Automation

The Hidden Revenue Engine: How Make.com Transformed My View on Intelligent Automation

This isn’t about replacing people. It’s about unleashing human potential by eliminating the repetitive tasks that drain energy from high-value activities. Let me share why I believe Make.com represents a paradigm shift in how growing businesses should think about operational efficiency.

Read More
Why Business Process Management (BPM) Should Be the Foundation of Every Project and Improvement Effort
Data Analytics, Business Operations Samuel Martel Data Analytics, Business Operations Samuel Martel

Why Business Process Management (BPM) Should Be the Foundation of Every Project and Improvement Effort

I’ve had the opportunity to lead and support transformation initiatives across industries. One truth has become abundantly clear: without a strong process foundation, even the most well-funded and well-intentioned projects struggle to deliver lasting impact. At Phoenix, BPM isn’t just a checkbox - it’s a mindset and methodology that drives clarity, accountability, and sustainable results.

Read More
From Banking Floors to AI Frontlines: Why Human-Centred AI Implementation is the Only Path Forward 

From Banking Floors to AI Frontlines: Why Human-Centred AI Implementation is the Only Path Forward 

As Director of AI & Process Improvement at The Phoenix Firm, I've had the unique privilege of standing at the intersection of two worlds: the traditional, relationship-driven landscape of global banking and the rapidly evolving frontier of artificial intelligence. My journey from managing contact centers across six countries to architecting AI governance frameworks has taught me something crucial—AI transformation isn't about replacing human judgment: it's about amplifying human potential

Read More
How Strategic Brand Storytelling is Transforming Data-Driven Decision Making
Marketing & Creative Strategy Giuliana Muto Marketing & Creative Strategy Giuliana Muto

How Strategic Brand Storytelling is Transforming Data-Driven Decision Making

Let's address the elephant in the room: the data analytics industry has a critical messaging problem. We've got brilliant teams extracting transformative insights from complex datasets, developing AI solutions that could revolutionize entire market segments - yet we're still delivering findings through 47-slide decks that somehow make quantum physics feel more accessible than quarterly KPI analysis.

Read More
Why Data and Supply Chain Are Inseparable in Today’s Business Ecosystem
Data Analytics, Business Operations Samuel Martel Data Analytics, Business Operations Samuel Martel

Why Data and Supply Chain Are Inseparable in Today’s Business Ecosystem

As the founder of The Phoenix Firm, I’ve witnessed firsthand how the interplay between data and supply chain operations can either propel a business forward or hold it back. My passion for this subject stems from years of navigating complex, high-stakes environments where real-time insights weren’t just a luxury - they were a necessity.

Read More