From Banking Floors to AI Frontlines: Why Human-Centred AI Implementation is the Only Path Forward 

From Banking Floors to AI Frontlines: Why Human-Centred AI Implementation is the Only Path Forward 

As Director of AI & Process Improvement at The Phoenix Firm, I've had the unique privilege of standing at the intersection of two worlds: the traditional, relationship-driven landscape of global banking and the rapidly evolving frontier of artificial intelligence. My journey from managing contact centers across six countries to architecting AI governance frameworks has taught me something crucial—AI transformation isn't about replacing human judgment: it's about amplifying human potential

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How Strategic Brand Storytelling is Transforming Data-Driven Decision Making

How Strategic Brand Storytelling is Transforming Data-Driven Decision Making

Let's address the elephant in the room: the data analytics industry has a critical messaging problem. We've got brilliant teams extracting transformative insights from complex datasets, developing AI solutions that could revolutionize entire market segments - yet we're still delivering findings through 47-slide decks that somehow make quantum physics feel more accessible than quarterly KPI analysis.

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Why Data and Supply Chain Are Inseparable in Today’s Business Ecosystem
Data Analytics, Business Operations Samuel Martel Data Analytics, Business Operations Samuel Martel

Why Data and Supply Chain Are Inseparable in Today’s Business Ecosystem

As the founder of The Phoenix Firm, I’ve witnessed firsthand how the interplay between data and supply chain operations can either propel a business forward or hold it back. My passion for this subject stems from years of navigating complex, high-stakes environments where real-time insights weren’t just a luxury - they were a necessity.

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